TESTIMONIAL

© Copyright 2016 Thoughtcast Media

Aptify helps member-based organizations advance their missions with association membership software designed to enhance convenience, connectivity, communication, and collaboration. Thoughtcast Media was tasked with creating a compelling product video to coincide with the launch of a large product update.

Aptify Software Product Video

The folks at Thoughtcast Media are great at getting to the heart of the story; making it personal and relatable, and not just product details. They produced a testimonial video we used to launch a new software product at Salesforce's Dreamforce Conference. It captured our customer's passion for what we do in a way I didn't think was even possible on video, and helped drive excitement among prospects and partners for our product.

Jake Fabbri
Vice President, Marketing
Fonteva

 

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Make video marketing work for you.

WHY PRODUCT VIDEOS WORK

Bring Your Product to Life
 
Video makes it easy to get customers excited about what you have to offer, even in verticals that are otherwise considered drab, effectively boosting your brand value in the process.
Show, Don't Tell
 
Long lists of features are boring! Product videos show off the best your product has to offer, in a fun and engaging way that resonates with customers, new and old.

Make New Concepts Accessible
 
A well-made product video makes it easy to demonstrate concepts that may be new to your audience, in ways that other forms of media aren't capable of.